Trace For Good is the catalyst for new trust ecosystems: its traceability platform enables transparent relationships between brands, suppliers, and end consumers. At a time when social, health, and environmental issues call for more informed consumption, the best brand experiences are those that highlight products, their stories, and their origins. Building on this insight, Trace For Good is developing a platform that harnesses the potential of product data to create, alongside its clients and partners, the new models of desirability.
Our partnership with Hi inov goes beyond capital. From the start, they took the time to deeply understand our unique needs and challenges, showing a genuine commitment to our growth. Immediately after the investment, they began adding value by helping us strengthen our finance function and making key introductions that are already driving impact. We’re thrilled to have such a proactive and engaged investor supporting us on this journey.
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